Information Cont'd

• Stakeholders

  • Customers

    • Customer preference

    • Buying habits

    • Demand

  • Suppliers

    • Quality/reputation of items

    • Price of items

    • Relationship with supplier

    • When inventory gets ordered

  • Distributers

    • Amount of stock each distributer needs

    • Distributer reputation

    • Marketing agreement with distributer (in stores)

  • Competitors

    • Customer preference (of company)

    • Competitors’ sales

    • Competitors’ history

    • Competitors’ products

    • Competitors’ marketing

    • International competitors

  • Government

    • Current political conditions

    • Laws and regulations